Content Marketing Manager-Long Form

Bengaluru, India Full-time

About MoEngage

MoEngage Inc. is a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalized and context-based engagement across channels to help achieve increased customer retention as well as customer LTV.

Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behaviour and build marketing campaigns that proactively engage users.

In just five years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru.

We are a young, fast-paced workplace that fosters a culture of innovation, ownership, freedom, and fun while building tech products of the future. Our teams are comprised of self-driven, passionate, smart individuals from top-tier institutes who are young achievers.

Position Summary:

MoEngage is seeking a Content Marketing Manager who can drive content development and work with internal teams to execute content marketing initiatives. The ideal candidate will have experience working in close partnership with Product, Sales, Public Relations, Demand Gen, SEO, Customer Success, and various other departments to develop marketing content and sales enablement tools. 

Responsibilities: 

  • Ability to think like a publisher/journalist and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. 
  • Work cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools.  
  • Develop a micro-content plan and repurpose content into new forms such as infographics, articles, direct mail, etc. 
  • Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

Experience and Education:

  • Bachelor's degree in English, Journalism, Marketing or related communications field. MBA in marketing is a plus.
  • 3 - 5 years of experience in multi-channel content creation.

Skills:

  • Demonstrated knowledge of marketing principles, SEO best practices, and techniques, lead generation principles.
  • Ability to work with multidisciplinary teams of creative personnel, content writers and campaign managers to drive content marketing initiatives.
  • Adept at developing both long and short-form content that appeal to customers and prospects.
  • Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
  • Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
  • Ability to multi-task with multiple deadlines and/or milestone requirements.
  • Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency.
  • A willingness to embrace change and adapt to new strategies on the fly.
  • Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
  • Energetic and able to work in a highly dynamic environment.

Perks: 

  • Work at Scale and challenge yourself
  • Work with a smart team which grew up in the Mobile First world
  • Free Lunch and Snacks plus caffeine all day
  • TT table, Poker nights and team offsite.