Content Marketing Manager-Community Content

Bengaluru, India Full-time

About MoEngage

MoEngage Inc. is a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalized and context-based engagement across channels to help achieve increased customer retention as well as customer LTV.

Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behaviour and build marketing campaigns that proactively engage users.

In just five years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru.

We are a young, fast-paced workplace that fosters a culture of innovation, ownership, freedom, and fun while building tech products of the future. Our teams are comprised of self-driven, passionate, smart individuals from top-tier institutes who are young achievers.

Position Summary:

We are looking for a digital-savvy Community Content Marketer to take control of our #GROWTH community and build brand awareness and loyalty. You will be responsible for building and nurturing our #GROWTH community through engaging content.

To be successful in this role, you will need to have a deep passion for content, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. 

Responsibilities: 

  • Work cross-functionally with teams and regional community managers to produce engaging content pieces, newsletters, videos, and more to build and nurture the community.  
  • Devise and implement community communication initiatives.
  • Repurpose community content to easy to consume nuggets and ensure a steady distribution plan across channels.
  • Analyze web traffic and relevant community metrics to evaluate the health and engagement of the community.

Experience and Education:

  • Bachelor's degree in English, Journalism, Marketing or related communications field. MBA in marketing is a plus.
  • 3 - 5 years of experience in multi-channel content creation.
  • Proficient in Google Analytics.
  • Prior experience managing and growing an online community.
  • Strong writing and verbal communication skills.
  • Knowledge of marketing trends and techniques.
  • Superb time management skills.

Skills:

  • Demonstrated knowledge of marketing principles, community best practices, and techniques.
  • Adept at developing content in both long and short-form that appeal to the community audience.
  • Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
  • Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
  • Ability to multi-task with multiple deadlines and/or milestone requirements.
  • Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency.
  • A willingness to embrace change and adapt to new strategies on the fly.
  • Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
  • Energetic and able to work in a highly dynamic environment.

Perks: 

  • Work at Scale and challenge yourself
  • Work with a smart team which grew up in the Mobile First world
  • Free Lunch and Snacks plus caffeine all day
  • TT table, Poker nights and team offsite.