Market Research Analyst - Marketing

Bengaluru, Karnataka, India Full-time

MoEngage Inc. is a tech company based in Bangalore and San Francisco, focused on solving the problem of retention and engagement in mobile apps. We are building an User Analytics and Engagement platform to solve this growing need by helping internet companies deliver individual-level personalised interactions (big data personalisation at scale).

 

Currently we work with most of the top consumer-internet companies in India across E-commerce, Travel, Hospitality, etc. We are building a global SAAS company out of India and we are looking for the right folks who can be a part of this journey and help us take it to the next level.

Responsibilities

  • Curate and enrich prospect data generated from various campaigns
  • Conduct an active market and industry analysis to identify potential prospects
  • Generate a robust database with a proactive and aggressive approach to Identifying companies and contacts
  • Support lead generation initiatives with the desired datasets to maximize the results  
  • Generate reports on the database generated/other MIS data
  • Meet monthly and quarterly targets for created database
  • Conduct competition analysis
  • Constant communication with the team to understand the need

 

Desired Skill Set

  • 0 - 2 years of experience in Market Research and Database generation for e-commerce /banking/telecom sector
  • Sales Force experience is mandatory.
  • Excellent verbal and written communication and presentation skills.
  • Understanding of technology to identify industry sector
  • Working knowledge of tools such as(Excel, Zoom Info HubSpot, Salesforce, Google Analytics, HotJar, Zapier, Database tools and more) will be an added advantage.