Associate Product Marketing Manager

Boston, Massachusetts, United States | Marketing | Full-time | Fully remote

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Culture powers any company. If you join the team at MoEngage, you’ll experience these core values.

  • Be Data Driven
  • Be Open and Transparent
  • Drive Ownership
  • Have Fun
  • Freedom to Execute
  • Think Customer First

MoEngage is a leading Marketing Technology Stack provider (SaaS) that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalized, and context-based engagement across channels to help achieve increased customer retention as well as customer lifetime value. Using a diverse set of technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage analyzes billions of data points generated by customers and their devices to predict customer behavior and build marketing campaigns that proactively engage users. 

In just six years since its inception, MoEngage is working with leading enterprise and mid-market brands across e-commerce, entertainment, travel, publishing, and banking. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru. MoEngage is recognized by Gartner, Forrester, and G2 Crowd.

We have been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic. Our inclusion on this list highlights our ability to lead during a crisis and is a huge testimony to the people-driven culture we have.

 

Associate Product Marketing Manager

Do you have a passion for storytelling and bringing new SaaS solutions to market through effective, creative product marketing? MoEngage is looking for an Associate Product Marketing Manager for the North American region to create demand for our solutions through differentiated messaging, positioning, and marketing programs. This role will report to the North American product marketing leader. The North American team is small and growing so there are many opportunities to move into different roles as the team builds. 

 

Responsibilities

  • Sales Enablement Development: Develop and update sales resources that contributes to pipeline growth and lead-nurturing programs (examples include but are not limited to: sales pitches, client presentations, case studies, webinars)
  • Copywriting and Content Creation: Write, edit and promote engaging content for our personas (blog posts, product releases notes, datasheets, website copy) with a strong focus on articulating buyer-centric value propositions and competitive differentiators
  • Cross-functional Support: Engage cross-functional teams and clients to produce compelling case studies, success stories, and campaigns supporting product launches.
  • Staying Up-to-date with the Market: Gain a deep understanding of our industry, customers’ needs, product roadmap, and competitive landscape to analyze and identify how MoEngage can solve our prospects’ engagement and retention challenges
  • Messaging Support: Assist in developing differentiated messaging and positioning, translating product features into value for our customers
  • GTM Collaboration: Work closely with marketing, sales development, sales, product, and customer success to support North America go-to-market strategy and drive new product launches 
  • Competitive Intelligence Support: Support sales in competitive intelligence and research to guide the creation of differentiated messaging and external facing materials

 

Requirements

  • Must be based in the US-based, ideally in Boston or the surrounding area
  • A Bachelor’s degree in a related field 
  • 2+ years of relevant experience in marketing, product marketing, content marketing or communications (preferably in the B2B SaaS or martech space)
  • Experience with sales collateral development (graphic design skills are a plus)
  • Experience writing, editing, and reviewing various types of marketing content with a strong understanding of persona-based and buyer-centric messaging (such as blog posts, emails, website pages, ebooks, brochures, and landing pages)
  • Experience with creating diverse product marketing content (such as collateral, sales presentations, articles, whitepapers, video and demo scripts)
  • Ability to effectively collaborate with colleagues in different departments, geographic locations, and time zones.
  • A team player who effectively and proactively collaborates with colleagues across the organization in different departments and time zones