Content Marketing Manager

Bengaluru, Karnataka, India | Marketing | Full-time

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About MoEngage

MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!

Our vision is to build the world’s most trusted customer engagement platform for the mobile-first world.

We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

MoEngage is seeking a content expert who can drive content development and work with internal teams to execute content marketing initiatives. The ideal candidate will have experience working in close partnership with sales, product, and customer success teams to develop in-depth, well-researched, and data-driven content that can accelerate sales cycles. 

As a part of the content marketing team at MoEngage, here are some things you can expect: 

 

  • You’ll be part of a brilliant, passionate marketing team that’s working on building a strong brand and also contributes to the business outcomes. 
  • Work in a dynamic environment that constantly motivates you to think out-of-the-box and push your limits.
  • Leverage your knowledge and experience to further boost MoEngage as a leader and a brand. Also, learn new strategies and skills first-hand, that can help you sharpen your content management skills. 
  • A data-driven approach right from the content we produce, to the campaigns we execute.

 

 

About the team

The content marketing team at MoEngage is focused on delivering critical content that educates, enables, and guides our audience towards better customer engagement. The content we develop helps MoEngage to emerge as a strong brand and a global leader. We do this through content that is insightful and actionable and helps product owners, marketers, and senior executives in consumer brands to sharpen their strategies and delight their end-users. 

 

Here are some recent projects we’ve been working on:

 

Position Summary:

MoEngage is seeking a Content Marketing Manager who can drive content development by working with internal teams. The candidate should have a working knowledge in collaborating with design, product, sales, demand generation, and SEO among other departments to develop marketing and sales enablement content. 

Responsibilities: 

  • Execute initiatives while ensuring all content is on-brand, and consistent in style, quality, and tone.
  • Create, repurpose or curate content optimized for search and user experience across all channels viz. written and video content among others.
  • Work cross-functionally with various teams and stakeholders. 
  • Generate ideas, create detailed outlines and compelling articles, and collaterals.  
  • Repurpose existing content into infographics, articles, direct mail, etc. 
  • Create educational content based on market data and insights.
  • Awareness on Information Security concepts and Best Practices

 

Experience and Education:

  • Bachelor's degree in English, Journalism, Marketing or related communications field. 
  • 3-5 years of experience in multi-channel content creation.

 

Skills:

  • Working knowledge of marketing principles, SEO best practices, and techniques
  • Ability to work with multidisciplinary teams of creative personnel and campaign managers
  • Adept at developing long and short-form content that appeals to customers and prospects
  • Understanding brand and regulatory compliance
  • Ability to liaise with agencies, vendors and creative/design professionals
  • Good planning, interpersonal, negotiation, and communication (verbal and written) skills
  • Ability to multi-task with multiple deadlines and/or milestone requirements
  • Strong attention to detail, commitment to quality, viz. proofreading, editing, and consistency
  • Willingness to embrace change and adapt to new strategies on the fly
  • Continually pick up new skills and technology to enhance workflow
  • Energetic and able to work in a highly dynamic environment