Content Outreach Manager

Bengaluru, Karnataka, India | Marketing | Full-time

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About MoEngage

MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!

Our vision is to build the world’s most trusted customer engagement platform for the mobile-first world.

We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

 

 

MoEngage is seeking a Content Outreach Manager who can lead and scale our content distribution and organic outreach efforts through traditional and out-of-the-box campaign ideas. In this role, the primary objective will be to build and maintain relationships with websites/bloggers/influencers of our interest and target high-quality off-page SEO opportunities. Additionally, this role is also expected to help in the content optimization activities for the website/blog leading to an increase in organic traffic to MoEngage web assets. The ideal candidate will have experience building and managing SEO outreach campaigns, link building strategies and content distribution for B2B SaaS companies.



Primary Responsibilities:

 

  • Improve organic visibility for the brand in all it’s marketing (US, Europe, India & South East Asia). Grow the number of relevant, high-quality inbound links to MoEngage main website and micro sites.
  • Recommend and execute an off-site content strategy to include blogger / influencer outreach, competitions, gifting, advertorials, link reclamation and external content creation / guest writing on relevant content sites.
  • Understand which topic / category areas are of a higher priority and aim to build brand awareness online and improve organic search visibility for the brand.
  • Analyse and identify content outreach campaigns. Strike the right balance between paid-for content and encouraging earned links.
  • Research and investigate competitor strategies.
  • Leverage in-house research and content assets to create unique stats and data for the purpose of generating earned editorial mentions.
  • Work closely with PR, social media and content folks to maintain and build on existing media and influencer relationships.
  • Work with the content team to ensure integration of content & social campaigns, engaging with external sites / influencers.
  • Optimizing the content published on the website for targeted queries.
  • Identifying ways to improve top of the funnel conversions for different content types
  • Community participation and building thought leadership in websites such as Quora, Reddit, growthhackers.com etc.
  • Awareness on Information Security concepts and Best Practices

 

Desired Skills & Experience

  • Excellent writing skills, preferably someone with at least 3-4+ years of writing experience
  • Experience with SEO tools such as SEMRush, Ahrefs, MOZ etc.
  • Someone with a natural passion and a flair for storytelling and writing with impeccable grammar
  • Research skills and interest in startups, SaaS, business and technology, aware of SEO & Social media fundamentals.
  • Prior experience in content marketing and B2B SaaS a plus.
  • PR & mass communication background is a plus